Ben & Jerry's tweeted an apology to anyone who was offended by its new limited-edition Taste the Lin-Sanity frozen yogurt flavor.
The company tweeted, "On behalf of Ben & Jerry's Boston Scoop Shops, we offer a heartfelt apology if anyone was offended by our handmade Linsanity flavor that we offered at our Harvard Square location. We are proud and honored to have Jeremy Lin hail from one of our fine, local universities, and we are huge sports fans. We were swept up in the nationwide Linsanity momentum. Our intention was to create a flavor to honor Jeremy Lin's accomplishments and his meteoric rise in the NBA, and recognize that he was a local Harvard graduate. We try to demonstrate our commitment as a Boston-based, valued-led business and if we failed in this instance, we offer our sincere apologies."
Exclusively sold at the company's Harvard Square location in Cambridge, Mass., Taste the Lin-Sanity contained vanilla frozen yogurt, lychee honey swirls and fortune-cookie pieces.
The Boston Globe reported that the fortune-cookie pieces were replaced by waffle cones after some customers protested that the fortune-cookie pieces perpetuated an Asian stereotype, while others complained the cookies were too soggy. The lychee element, a fruit from Southeast Asia, also caused an uproar as arguments raged that Lin was not from Asia but Northern California.
The Asian American Journalist's Association expressed disapproval of Lin's media coverage in this statement: "Is there a compelling reason to draw a connection between Lin and fortune cookies, takeout boxes or similar imagery? In the majority of news coverage, the answer will be no."
"The flavor was a one-time batch and is not an official company flavor," said Ben & Jerry's spokeswoman Liz Stewart.
Unfortunately, those hoping to try Taste the Lin-Sanity have missed their opportunity: "It is sold out now," Stewart said.Also Read