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Cap'n Crunch to Host Late Night Internet Talk Show

Watch out Kimmel and Fallon, a new character is emerging on the late night circuit. Starting this spring, the Cap'n Crunch pirate will be hosting his very own YouTube talk show every other Tuesday at 11:35 p.m. ET.

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Cap'n Horatio Magellan Crunch, the spokes-pirate's full name, debuted in cereal commercials in the sixties. His new show, targeted at adults, will include Crunch's sea dog side-kick as well as comedy sketches and topical banter. It will be set aboard his ship, the S.S. Guppy.

"The first episode is scheduled to debut on May 7 and will be centered around the Cap'n interviewing a fictional international pop star and debuting a 'new' catchphrase, in the hopes of taking his Twitter mastery to new heights," a Pepsico spokesperson said in an email.

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The show is being produced by the Huge digital agency with Funny or Die's commercial production division, Gifted Youth.

Crunch isn't the only old character who's resurfaced recently. Kraft introduced a hi-tech Kool-Aid man last week with a CGI generated image and Twitter handle.

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