"GMA" is #1 Across All Key Target Demos for Third Straight Week

"GMA" is #1 Across All Key Target Demos for Third Straight Week

Outperforming NBC's "Today" by 718,000 Total Viewers, 141,000 Adults 25-54, and 9,000 Adults 18-49

"GMA" Grows its Year-to-Year Total Viewer Margin Over "Today" by +13%

"GMA" Substantially Increased Adults 25-54 Season Margin

Over "Today" (+68%) Versus Same Point Last Season

ABC News' "Good Morning America" ranked as the No. 1 morning newscast for the 3rd consecutive week across all key target demos: Total Viewers (5.178 million) , Adults 25-54 (1.951million) and Adults 18-49 (1.356 million), for the week of March 9, 2015, based on Live +Same day Data from Nielsen Media Research. "GMA" beat NBC's "Today" (4.460 million, 1.810 million and 1.347 million, respectively) by 718,000 Total Viewers, by 141,000 Adults 25-54 and by 9,000 Adults 18-49.

"GMA" increased its week-to-week margin over "Today" in Adults 25-54 (+13% - 141,000 vs. 125,000) .

"GMA" grew its Total Viewer advantage over "Today" from the same week last year (+12% - 718,000 vs. 639,000) .

Season to date, "GMA" is the No. 1 morning newscast in Total Viewers and Adults 25-54. "GMA" is leading "Today" by 614,000 Total Viewers and by 151,000 Adults 25-54. In fact, "GMA" has substantially increased its season margin over "Today" versus the same point last season in Adults 25-54 (+68% - 151,000 vs. 90,000) .

Furthermore, ranking No. 1 for the 3rd-straight season in Total Viewers and Adults 25-54, "GMA" is seeing its largest season margin over "Today" in Adults 25-54 in 23 years - since the 1991-92 season.

During the week, "GMA" beat "CBS This Morning" in Total Viewers (+61%) , Adults 25-54 (+88%) and Adults 18-49 (+83%).