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Kia Previews Super Bowl Ad

Kia is taking to the big screen to preview its Super Bowl ad for the second year in a row.

Viewers got their first look at a teaser for the ad Friday online and in movie theaters.

The complete ad spot, called "Space Babies," will be shown in movie theaters on Feb. 1 and 2 before Super Bowl 2013 on Feb. 3.

Full Coverage: Super Bowl 2013

Kia was the first Super Bowl advertiser to premiere its ad in movie theaters last year.

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