Could a new green sriracha unseat the famous red rooster sauce as a favorite condiment of spice lovers everywhere?
Midori Green Sriracha, sold by N.Y.-based Musahi foods, calls its sauce a "unique Japanese interpretation of the classic sauce." Company president Gideon Sarraf told ABC News his creation is made from green chilies, which he called "a little hotter and more flavorful than jalapenos," and rice vinegar, among other "natural ingredients."
Sarraf said his sriracha is also thicker than the famous Huy Fong Foods red sauce.
Sarraf took shipment of the first green sriracha about 30 days ago, he said. It was something he had been making for himself for a while, and he just had a feeling if he could get the word out on the product the "marketing would do itself." His company is just six months old.
Right he was. Since the fist news story on his product appeared Monday, the response has been tremendous. After getting off to a slow start in the first few weeks, the company is nowRead More »from New Green Sriracha Heats Up Competition for Rooster Brand