Actor Ray Liotta claims in a lawsuit that he's never heard of a skincare company that he alleges is using his face in a "before-and-after" advertising photo.
Liotta alleges Nerium International violates his privacy rights under California law and he accuses the firm of false endorsement and unfair competition under federal law. Liotta seeks compensatory and punitive damages and an injunction against Nerium, according to his lawsuit filed in a Los Angeles federal court this week.
“I’ve never even heard of Nerium, let alone used their products,” Liotta said in a statement after filing the lawsuit. "They can deal with these doctored photos in court.”
Liotta, known for his role in the films "Goodfellas" and "Field of Dreams," accuses Nerium of generating "revenue using a product-based pyramid scheme," his lawsuit states.
He claims Nerium sells its products to "Nerium Partners," sales agents who recruit new partners "in an ever-growing pyramid," the lawsuit states.
Nerium, based in Addison,Read More »from Ray Liotta Claims Skincare Company Faked His Endorsement