Over the past few years, Target executives have really been thinking outside the box, teaming up with high-end designers like Missoni, Neiman Marcus and Prabal Gurung. But when it comes to bargains, the popular discount chain's latest venture may have more people than ever saying "I do."
Target is now offering affordable wedding wear, exclusively online, in their latest bulls-eye targeting nuptial necessities.
"It's a huge industry," Jennie Ma, fashion and beauty editor at The Knot.com, told ABC News. "It generates about $4 billion a year. We've seen a lot of online retailers enter this space."
Target is offering four styles of wedding gowns, 10 bridesmaids dresses and two flower girl frocks in sizes 2 to 28. And the nicest news for your wallet, with prices of $69.99 to $129.99.
The average wedding dress costs around $1,200, and for that amount, brides-to-be could purchase six wedding and eightRead More »from Target's Bargain Bridal Wear: $99 Wedding Dresses