Want to know the secret to looking picture perfect in every photo? There’s one facial expression that makes everyone instantly look better, says professional photographer Peter Hurley, who coined the term "the squinch” for the magical facial expression that combines squinting and pinching. “Squinching is narrowing the distance between your pupil and your lower eyelid to create confidence to the onlooker,” says Hurley, adding that it can instantly transform a deer in the headlights look into a sultry gaze.
A video tutorial by Hurley demonstrating the art of "the squinch” has gone viral, racking up more than 250,000 views and counting on his YouTube page. Hurley is happy to spread the photogenic gospel. “I just want to help people look better in pictures,” he says.