"GMA" is #1 for the Week and Posts Largest Margins Over NBC's "Today" Since February

ABC News Blogs

"GMA" Tops "Today" by Nearly a Million Total Viewers and 225,000 Adults 25-54

"GMA" Grows Significantly Year-to-Year: +20% in Total Viewers and +16% Among Adults 25-54

ABC News' "Good Morning America" finished as the week's No. 1 morning newscast in Total Viewers (5.225 million) and Adults 25-54 (1.868 million) for the week of August 5, 2013, according to Nielsen Media Research. "GMA" outdelivered NBC's "Today" (4.260 million and 1.643 million, respectively) by +965,000 Total Viewers and by +225,000 Adults 25-54. In fact, "GMA" led the No. 2-ranked "Today Show" by its largest margins in more than 5 months in both measures - since w/o 2/25/13. Additionally, GoodMorningAmerica.com on Yahoo! reached 22 million users last month. It is the No. 1 morning news website and beats Today.com by millions of users each month.

"GMA" has ranked No. 1 in Total Viewers in all 45 weeks of the season, matching its highest number of No. 1 finishes during a television season in 21 years - since the 1991-92 season. In addition, the ABC morning newscast has ranked No. 1 every week in Total Viewers for nearly a year (the last 51 weeks - since w/o 8/13/12). "GMA's" 51 consecutive weeks at the top stand as its longest stretch at No. 1 in more than 21 years - since before the 1991-92 season; Nielsen's electronic database started on September of 1991.

Leading in Adults 25-54 for the 4th straight week, "GMA" has ranked No. 1 in 37 of the 45 weeks this season. The ABC morning program is delivering its most number of No. 1 finishes in the key adult news demo during a season in 21 years - since the 1991-92 season.

Additionally, "GMA" posted gains over the prior week (5.075 million and 1.822 million on w/o 7/29/13) to hit 7-week highs in both Total Viewers (+3%) and Adults 25-54 (+3%) - since w/o 6/17/13.

"GMA" turned in across the board gains on the year-ago week: Total Viewers (+20%), Adults 25-54 (+16%) and Adults 18-49 (+3%) - 4.364 million, 1.610 million and 1.194 million, respectively, for w/o 8/6/12. Further, "GMA" has seen its overall audience grow from the same week last year in all 45 weeks this season.

Season to date, "GMA" is the No. 1 morning news program in Total Viewers and Adults 25-54. The ABC show is leading "Today" by its largest season margin in overall viewers (+664,000) in more than 21 years and in the adult news demo (+83,000) in 20 years - since before the 1991-92 season and the 1992-93 season, respectively; Nielsen's electronic database started on September of 1991.

Season to date, "GMA" is up in both Total Viewers (+9%) and Adults 25-54 (+3%) versus its year-ago averages, growing the most in the key adult news demo (NBC's "Today" is down -11%/-17%, respectively; CBS' "This Morning" is up +13%/+2%, respectively). "GMA" is seeing its largest overall season audience in more than 21 years and best Adult 25-54 performance in 5 years - since before the 1991-92 season and 2007-08 seasons, respectively.

"GMA" outperformed "CBS This Morning" by triple-digits in Total Viewers (+100%) and Adults 25-54 (+114%), while nearly doubling in Adults 18-49 (+93%) .

WEEK OF 8/5/13 TOTAL VIEWERS ADULTS 25-54 ADULTS 18-49 HOUSEHOLDS ABC 5,225,000 1.6/13; 1,868,000 1.0/ 9; 1,232,000 3.9/15 NBC 4,260,000 1.4/11; 1,643,000 1.0/10; 1,271,000 3.2/13 CBS 2,606,000 0.7/ 6; 874,000 0.5/ 5; 640,000 2.0/ 8

Source: The Nielsen Company, NTI Total Viewers, Adults 25-54 and Adults 18-49 Live + SD weeks of 8/5/13, 7/29/13 and 8/6/12. Most Current: 2012-2013 Season (9/24/12 - 8/11/13) and 2011-2012 Season (9/19/11 - 8/5/12). All averages based on regular telecasts. (*Note: Due to coverage of Hurricane Sandy, w/o 10/29/12 was coded as a breakout and is excluded from the season count) .

Emmy Award-winning "GMA," featuring the anchor team of Robin Roberts, George Stephanopoulos, Sam Champion, Lara Spencer and Josh Elliott, airs live Mon.-Fri. (7:00-9:00 a.m., ET) on ABC. Tom Cibrowski is senior executive producer.

- ABC -

View Comments (69)

Recommended for You

  • 5 Things to Know This Morning

    Legendary singer-songwriter Joni Mitchell was rushed to a Los Angeles-area hospital Tuesday after being found unconscious in her home, according to a statement posted to her official website. Andrew Getty, the 47-year-old grandson of J. Paul Getty and an heir to the family's oil fortune, died…

    Good Morning America42 mins ago
  • What's New on iTunes, Netflix and Hulu for April

    This is no April Fools' joke -- there's a lot to watch on iTunes, Netflix and Hulu for the month. There's hours and hours to watch on these streaming services.Whether it's movies such as the acclaimed "American Sniper" or new shows including Marvel's "Daredevil," many people are going to be glued…

    Good Morning America
  • The Pet Rock Captured a Moment and Made Its Creator a Millionaire

    Gary Ross Dahl devised the perfect pet. Dahl’s Pet Rock was a key innovation of the 1970s, tongue-in-cheek humor for a post-Watergate world, a pop culture fad that made its creator lots of money – and continues to draw bemused attention in the decades that followed. Dahl, whose death was…

    Good Morning America
  • Indiana Gov. Mike Pence Says He 'Could Have Handled' Religious Freedom Law Better

    Indiana Gov. Mike Pence today admitted that he mishandled the passage of a religious freedom law and now wants a piece of legislation to clarify that it does not give anyone the right to discriminate in the state. His comments came hours before the state House of Representatives in Arkansas passed…

    Good Morning America
  • 1,000-Year-Old Eye Infection Salve May Kill MRSA Super Bug, Study Shows

    A relatively new super bug may have met its match in a 1,000-year-old eye treatment, according to researchers from the University of Nottingham. The recipe to cure eye infections comes from "Bald’s Leechbook," an old English leather-bound tome that was buried deep within the British Library in…

    Good Morning America
  • Manifesto in 'Gone Girl' Case Reveals Truth About Denise Huskins Kidnapping, Lawyer Says

    Douglas Rappaport, the attorney for Denise Huskins, said he has received a “15-page, single-spaced email” from the kidnappers. “They talk very extensively about how they prepared for it, what weapons to use,” Rappaport said in an exclusive interview with ABC News. Rappaport said the email was…

    Good Morning America
  • New Allegations Against FLDS Church: Former Police Chief Says He Feared Church Leaders

    A former police chief who served the twin towns that the Fundamentalist Church of Latter-Day Saints dominates is coming forward for the first time, claiming he lived in fear that Warren Jeffs and other church leaders would take his family away if he didn’t do their bidding. “This community has…

    Good Morning America
  • Weekend Detox

    Plan and prep for a week of healthy eating with your besties.

    AdChoicesgathernowSponsored
  • Bouncing Baby Girls Are Utterly Delighted By Mom's Singing

    In the video, their mom, Lola Adebayo, is humming the tune to the British show, “EastEnders,” which is the babies’ grandmother’s favorite show. “They're used to watching the show when we would visit,” Adebayo told ABC News of her twins, Amel and Amira.

    Good Morning America
  • Amazon Dash Lets You Push Physical Button to Buy

    Amazon is bringing its one-click ordering system to everyday life with the introduction of the Amazon Dash button. While the thought of pressing a "Tide" button on your washer to re-order more detergent may seem like an early April Fool's Day joke, Amazon said the service is real and will be…

    Good Morning America
  • Vin Diesel Teases a Possible 'Furious 8' Coming

    On Monday's Jimmy Kimmel Live!, "Furious 7" star Vin Diesel promoted the seventh movie in the franchise -- and hinted that despite some rumors to the contrary, an eighth "Fast and the Furious" movie is in the offing. In the same way they teased Jason Statham's character at the end of "Fast 6,"…

    Good Morning America
  • Sam Smith Plans to Use His Grammys as Doorstops

    Sam Smith won four Grammys nearly two months ago, but he says he still can't believe that it happened -- mostly because the recording academy hasn't actually sent him his trophies yet. See, the Grammys you see artists posing with backstage the night of the show are just props: The real ones, with…

    Good Morning America
  • Zayn Malik Releases 1st Solo Song After One Direction

    Zayn Malik is wasting no time. The low-key ballad, which features Malik's hypnotic vocals over a simple acoustic guitar, is titled "I Won't Mind." It was released on Soundcloud and, later, YouTube on Monday night.

    Good Morning America
  • Virginia Hospital Shooting: Armed Prisoner in Manhunt Captured, Authorities Say

    Police have captured an escaped prisoner who became the subject of a manhunt after fleeing custody at a Virginia hospital this morning, a law enforcement official said. Law enforcement sources said the suspect was arrested in Washington, D.C., by Metropolitan Police Department without incident at…

    Good Morning America
  • Denise Huskins' Alleged Kidnapping: What We Know About California 'Gone Girl' Case

    The alleged kidnapping of a California physical therapist who reappeared unharmed days after she was reported taken has left people wondering if it was all a hoax. As more information pours in about Denise Huskins' alleged kidnapping -- including emails purportedly from the kidnappers -- the…

    Good Morning America
  • 5-Year-Old Detroit Shooting Victim Trades an Eye for an 'Aye' in Pirate-Themed Party

    Five-year-old Donovan Lyles Jr. was playing video games at his home on Detroit’s east side in January when he was struck by a stray bullet as a result of a random shooting. “When I told him his eye was gone he said he would just have to become a pirate then,” his mother Emily Brazelton told ABC…

    Good Morning America
  • Charlotte McKinney and Keo Motsepe Talk Bruno Tonioli, the Nobel Prize and More

    Ousted "Dancing with the Stars" contestant Charlotte McKinney has strong words for judge Bruno Tonioli, who told her Monday night that she's "never going to win the Nobel prize for quantum physics, but you are easy on the eyes."Fresh from their appearance on "Good Morning America" this morning,…

    Good Morning America
  • NASA Shows Off Mars Flying Saucer Technology

    A flying saucer could one day help a manned mission to Mars make a gentle landing on the surface of the Red Planet.

    Good Morning America