Model Sues Over 'Mad Men' Title Image

Model Sues Over 'Mad Men' Title Image
.

View photo

Model Sues Over 'Mad Men' Title Image (ABC News)

When millions of viewers tune into the hit drama "Mad Men" each week, one of the first faces they see in the show's iconic, award-winning title sequence is of a top fashion model of the 1950s and 1960s - only for years, she didn't know it was her image.

Gita Hall, 79, says she had no idea she was part of the iconic title sequence for one of TV's most popular and lauded shows, which has aired on AMC since 2007.

"I wished they had had the courtesy to get in touch with me," she told ABC News.

The former model has just filed a law suit with the Los Angeles Superior Court against Lionsgate Entertainment, which distributes the show, claiming her image was ripped off.

"I was surprised because nobody had checked with me about it- they must have thought I was dead," she said.

Hall's attorney Kevin Leichter says that the suit has merit because the company would feel the same way about their product. "If two minutes of 'Mad Men' had been taken for commercial purposes, Lionsgate would be throwing thermonuclear bombs," he said.

Hall, a native of Sweden who appeared in films such as "Wolf Larsen" and the Ernest Hemingway adaptation "The Gun Runners," says she never gave consent for Lionsgate to use her image.

The lawsuit estimates "Mad Men" has earned more than a billion dollars to date, and calls her image the "center piece" of the show's opening - the same opening credits that won an Emmy in 2008 for outstanding title design.

The suit also suggests Hall should be compensated for the value of using her image to "evoke recollections of this now distant time."

"She actually may have a case here, you cannot use someone's likeness without their permission," ABC News Legal Analyst Dana Cole said.

Lionsgate told ABC News it has no comment on the lawsuit.

ABC News' Patrick Doherty contributed to this report.

View Comments (1503)

Recommended for You

  • Eric Decker and Jessie James Decker Welcome a Son

    Eric Decker and Jesse James Decker are now parents of two. Decker, 28, and James Decker, 27, announced in March that they were expecting a second child. "Vivianne is so excited because she is going to be a big sister!" James Decker wrote on Instagram at the time.

    Good Morning America
  • 'Star Wars' Universe Introduces First Major Gay Hero

    In the new novel, "Star Wars: Aftermath," we meet the first major gay character: Imperial traitor and new member of the rebellion, Sinjir Rath Velus. Velus is not the first gay character, but the first gay major hero, Entertainment Weekly reports. But Velus has now sided with the rebels and the…

    Good Morning America
  • Jessica Alba Says $5 Million Lawsuit 'Baseless and Without Merit'

    Alba's The Honest Company is being sued by a customer who claims the brand "deceptively and misleadingly labeled and marketed its products," according to the court documents obtained by ABC News. In the suit, filed on Thursday in Northern California District Court, Jonathan Rubin's attorneys…

    Good Morning America
  • Garbage Bins Mysteriously Turn Into Minions Overnight, and Locals Celebrate the 'Binions'

    Garbage bins in East Sussex, U.K., recently turned into Minions, and residents have been abuzz trying to figure who painted them, according to the local newspaper. The cheeky, yellow cartoon characters appeared overnight this past Monday in the small southern U.K. towns of Peacehaven, Newhaven and…

    Good Morning America
  • Artist's Hand-Painted Wedding Shoes Create a Truly Magical Walk Down the Aisle

    One woman is single-handedly transforming the way brides walk down the aisle.Deborah Thomson is not only a wedding photographer, she also channels her creativity into shoes. Beautiful, intricate, hand-painted wedding shoes, specifically.What all began as a last-minute request from a fellow…

    Good Morning America
  • Family Alleges Pest Fumigation Left Boy Severely Injured

    The family of a 10-year-old boy said he had to be rushed to the hospital where he has remained for weeks after being exposed to fumigation chemicals in their house. The family of Peyton McCaughey said that after their home in Palm City, Florida, was fumigated in August, multiple family members…

    Good Morning America
  • ABC News Fixer Brings Woman Back From the ‘Dead’

    California woman Maria Vazquez got the shock of her life when she checked her driving records at the Department of Motor Vehicles and found out she was officially “deceased.” Since Maria is very much alive, she wrote to The ABC News Fixer to help bring her back to the bureaucratic land of the…

    Good Morning America
  • San Francisco's Only Privately-Held Island Gets Massive Price Cut

    The only privately-held island in San Francisco Bay is on sale with a massive price cut. Red Rock Island hit the market in 2012 for $22 million before it was slashed to $9 million, but now it can be yours for $5 million. One of the previous owners, Mendel Glickman, son of Frank Lloyd Wright,…

    Good Morning America
  • Why 'The Transporter Refueled' Is an Unnecessary Retread

    Having said that, "The Transporter Refueled" isn’t bad. A high-priced prostitute named Anna (Loan Chabanol) has devised a plan to rip off her brutal Russian mobster pimp, and hires Frank Martin, a.k.a. "The Transporter," to help.

    Good Morning America
  • Where 3-Year-Old Girl in Iconic Katrina Photo is Now 10 Years After Rescue

    The three-year-old girl in this iconic photograph from Hurricane Katrina, showing her bear-hugging the airman who rescued her, still has the same big smile 10 years later.LeShay Brown, now 13, has finally been reconnected with Air Force Master Sgt. Mike Michael Maroney, who had been searching for…

    Good Morning America
  • Baby's Mind is Completely Blown Learning About the Miracle of Life

    That’s exactly what Jason Silva, the Emmy-nominated host of National Geographic Channel's “Brain Games,” did on Sept. 1 to this tiny baby girl whose mind is completely blown hearing about all of life’s complexities. “Somehow, like literally, a piece of software melded together, fused, and then it…

    Good Morning America
  • Beyonce Turns 34: 34 Reasons to Celebrate the Music Icon

    9/4/81.Bey day.Today is Beyoncé’s birthday and unsurprisingly, the singer’s fans (known as the Bey-hive) have been out in full force.#HappyBirthdayBeyonce trended on Twitter all morning and in the afternoon, #BeyDay began to trend as well. So in honor of Queen Bey’s 34th birthday, here are 34…

    Good Morning America
  • Ebay Seller Who Sued Over Negative Feedback Ordered to Pay Customers' Legal Fees

    An eBay seller who sued two customers over their negative feedback online has been ordered to pay $19,250 to cover their legal fees. This week, a judge ordered Med Express Inc., a refurbished medical equipment seller who sued back in 2013, to pay for the two Ohio lawyers who defended the case pro…

    Good Morning America
  • Missouri Toddler Battling Cancer Receives Heartwarming 'Get Well' Message Outside Hospital Window

    A small, yet extremely kind gesture, made one family's day when a group of ironworkers sent a "get well soon" message to their little girl battling cancer just outside her hospital window. "I thought it was amazing and the coolest thing ever," said mom Ginger Keith told ABC News. Keith of Arnold…

    Good Morning America
  • Giant Straw Dinosaurs Amaze Visitors at Wara Art Festival in Japan

    Visitors to the recent Wara Art Festival in Niigata, Japan, were left in awe by the giant sculptures of dinosaurs -- up to 16 feet tall -- only made out of straw, according to the festival's official website.The festival was started eight years ago as a way to celebrate the end of the rice harvest…

    Good Morning America
  • Labor Day Deals: The Best Bargains and End-of-Summer Sales

    ABC News’ Becky Worley mapped out the best deals to help you steer clear of some buying pitfalls. “Negotiate hard,” Worley said. “This is really the last chance for retailers to clear out their summer inventories because the next big shopping weekend is Black Friday,” Glaser said of the Friday…

    Good Morning America
  • Baby Llama Rescued After Found Wandering Oklahoma City Turnpike Roadside

    A baby llama was rescued after found wandering a highway in Oklahoma City. Commuter Chris McCall said he was on his way to work Thursday morning when he spotted the little lost llama on the side of the Kilpatrick Turnpike in Oklahoma.

    Good Morning America