Coca-Cola Apologizes for Offensive Bottle Cap

Good Morning America
Coca-Cola Apologizes for Offensive Bottle Cap
.

View photo

Coca-Cola Apologizes for Offensive Bottle Cap (ABC News)

Pardon their French? Coca-Cola recently issued an apology to a family after one member purchased a Vitaminwater with a bottle cap bearing an offensive message.

Blake Loates of Edmonton in Alberta, Canada told Metro Calgary she was shocked when she opened her beverage and read the words "YOU RETARD," written inside of the cap. The language was particularly painful to her and her family as one of Loates' younger sisters, Fiona, 11, has cerebral palsy and autism.

The cap inspired Loates' father, who lives in Tacoma, Wash., to issue a lengthy letter of complaint to Vitaminwater's parent company Coca-Cola.

"What would you do if you opened up your bottle of Vitamin Water and on the bottom of the lid it read, "YOU RETARD"?" Doug Loates wrote in his letter swearing off the beverage company for life. "Think about it. I bet you'd be pissed off if you had a Fiona in your life… Can you imagine if SHE had opened this bottle?"

The Loates family did not immediately respond to ABC News' requests for comment.

Representatives for Coca-Cola have since stated that the language inside of the cap was the product of a competition pairing one random English word with a second random French word. In French, "retard" means "late" or "delayed." The word's English connotation was missed during the review process, said a spokesperson.

"We have spoken to the family to offer our sincerest apologies and to explain the production process to them," Shannon Denny, director of brand communications for Coca-Cola Refreshment Canada, told ABC News. "This is certainly not an excuse in any way for what has occurred. We wanted them to know that this was in no way intentional and was a mistake on our part during the review process. We also wanted to share that the promotion has since been cancelled and we are no longer producing bottles with those caps."

Denny said that the company would also be posting their apology on the Vitaminwater Canada Facebook page and sharing through twitter on both @vitaminwater_ca and @cocacolaco_ca.

"It was never our intention to offend anyone with this promotion," said Denny. "This was a mistake during the review process and we are taking steps to investigate and rectify the situation. We hope that our consumers can accept our profound apologies."

View Comments (10839)

Recommended for You

  • 2 Trains Collide in Germany, 8 Dead, at Least 100 Injured

    Two morning commuter trains have collided in Bad Aibling in southern Germany, killing eight people and injuring more than 100 others, police said.The train manufacturer, Meridian, released a statement in German, saying two trains collided just after 7 a.m. today local time.In a news conference,…

    Good Morning America36 mins ago
  • Drivers With No Tickets In 3 Years Must Read This

    United States drivers are surprised that they never knew this. If you drive less than 50 mi/day, you better read this...

    Provide-SavingsSponsored
  • Marco Rubio Believes He Must Be ‘Doing Something Right’

    Sen. Marco Rubio today brushed off recent attacks by his GOP rivals, saying he must be "doing something right," and expressing confidence despite what he called the "unusual set up" in today’s New Hampshire primary. Despite Christie's attacks, Rubio believes he had "a very strong debate," and…

    Good Morning America39 mins ago
  • Everything You Need to Know About the New Hampshire Primary

    Regardless of who wins, there’s a reason for Granite Staters to celebrate: Tuesday marks the 100th anniversary of the New Hampshire primary. Secretary of State William Gardner is predicting a record surge in Republican ballots cast.

    Good Morning America44 mins ago
  • Dixville Notch Casts First Votes in New Hampshire Primary

    The nine voters of Dixville Notch, New Hampshire, became some of the first in the state -- and consequently, first in the nation -- to cast their ballots in the presidential primary in the early hours of Tuesday. New Hampshire has held the "First in the Nation" presidential primary since 1920, and…

    Good Morning America44 mins ago
  • Father of 13-Year-Old Murder Victim 'Bet She Fought Like a Wildcat'

    The father of a 13-year-old girl allegedly murdered by a Virginia Tech student said he "bet she fought like a wildcat," according to a new interview. David Lovell, the father of Nicole Lovell, made the comments to Dr. Phil McGraw in an interview set to air Wednesday. “I bet she fought like a…

    Good Morning America50 mins ago
  • EXCLUSIVE: ‘Real Housewives’ Star Teresa Giudice Says Prison Was Like ‘Living in Hell’

    The showers were freezing cold ... I mean, the living conditions were really horrible. Speaking from her New Jersey home, the 43-year-old Giudice talked to Robach about her finances, her future and her time in prison –- including working for 12 cents an hour in the kitchen.

    Good Morning America51 mins ago
  • John Kasich’s New Hampshire Primary Day Prediction: ‘We’re Going to Finish Very Strong’

    Ohio Gov. John Kasich, whose campaign has maintained a laser-like focus on performing well in today’s New Hampshire primary, declined to predict exactly how he would place once all the votes are counted here, but sounded a note of confidence in an interview today on "Good Morning America.""We’re…

    Good Morning America51 mins ago
  • Good Morning America57 mins ago
  • Bernie Sanders and the Expectations Game in New Hampshire

    Sen. Bernie Sanders might be the underdog nationwide, but he has been leading in the polls in New Hampshire for months. Another from UMass-Lowell, also out Monday, had Sanders at 56 percent and Clinton at 40 percent. While the numbers would be exciting for any campaign, they have also set the…

    Good Morning America59 mins ago
  • Zika Virus Outbreak: Consumer Reports Shares Best Zika-Fighting Repellents

    With concern surrounding the Zika virus at an all-time high, Consumer Reports has re-released its exclusive ratings of mosquito repellents that best protect against the virus. The new release highlights the results regarding the Aedes Egypti mosquito, the mosquito known to carry and spread Zika. …

    Good Morning America
  • Zika Virus Outbreak Prompts CDC to Activate Highest Emergency Ops Level

    The U.S. Centers for Disease Control and Prevention's Emergency Operations Center has been moved to Level 1, the agency's highest level, due to the risk of Zika virus transmission in the U.S., officials said today. The Level 1 activation is "reflecting the agency’s assessment of the need for an…

    Good Morning America
  • WWE Wrestler Daniel Bryan to Retire

    Former WWE champion and professional wrestling star Daniel Bryan is retiring."Due to medical reasons, effective immediately, I am announcing my retirement. Tonight on Raw, I'll have a chance to elaborate. #gratitude," he tweeted on Monday.Read: Stone Cold Steve Austin: My Life After Pro…

    Good Morning America
  • Royal Caribbean Cruise Ship Rocked by Hurricane-Force Winds Heads Back to New Jersey

    A Royal Caribbean cruise ship that was rocked by hurricane-force winds overnight is sailing back to port in Bayonne, New Jersey. The ship left from Cape Liberty, New Jersey, on Saturday for a seven-night cruise to the Bahamas. The company posted a message on Twitter saying that all guests are…

    Good Morning America
  • Panda Cub Bei Bei Climbs a Tree With the Help of His Mom

    Bei Bei is moving up in the world.The Smithsonian National Zoo’s baby panda experienced the outdoors for the first time last week and now the nearly six-month-old cub is scaling trees—-with the help of his mom Mei Xiang, of course. The Washington DC based Zoo posted a video of the feat online this…

    Good Morning America
  • Countdown to New Hampshire With 5 Things to Watch in Tuesday's Primary

    Tuesday will be a critical moment on the road to the White House as residents of the Granite State cast their votes in the first-in-the-nation primary. With independents making up more than 40 percent of the electorate, the New Hampshire primary can often surprise, and that may be the case…

    Good Morning America
  • 4 Ways to Increase Your Chances of Scoring Beyonce Tour Tickets

    Minutes after Beyonce announced her 2016 Formation World Tour during Super Bowl 50, fans flooded to her website looking for more information about the tour, and temporarily crashed the site. Fans have also been tweeting in anticipation and excitement for the ticket sales to go live. Securing…

    Good Morning America
  • US Veteran Says He is 'ISIS Soldier,' Calls Bin Laden 'Beautiful Man,' Officials Say

    The FBI has arrested a former member of the Army on weapons charges after he allegedly expressed sympathy for ISIS, called Osama bin Laden "a beautiful man" and said the murder of government agents was "a hundred percent obligation," according to court documents filed in a Washington state federal…

    Good Morning America