Her team didn’t win, but she did.
Photos of Belgian fan Axelle Despiegelaere cheering on her country during a World Cup match against Russia in Rio on June 22 went viral after they were plastered around the world in newspapers and social media.
They apparently caught the attention of a major beauty brand: L’Oreal Professionnel. On Tuesday, Despiegelaere announced on Facebook that she had signed a contract with the company.
"Feeling excited," she wrote.
It all happened pretty quickly -- Despiegelaere has already posted a web video of her flaunting the brand’s hair care products.
L'Oreal Professionnel confirmed to ABC News that Despiegelaere worked with the brand on a social media campaign for Belgium, but is not an official spokesperson.
Sign up for occasional World Cup dispatches from Brazil delivered right to your phone -- including the best photos and limited highlights -- by "starring" this story in ABC News' phone app. Download ABC News for iPhone here or ABC News for Android here.
- Sports & Recreation